121 CLIENT
Hargrave Yachts
Ft. Lauderdale, FL
Boat Show visitor
follow up piece.
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THE MIAMI BOAT SHOW JOURNAL
Using Hargrave's
database and professional exterior and interior photographs of each
yacht displayed at the show, Xstream121 designed a newsletter to
mail to each individual that visited the Hargrave Yacht display.
Every copy of the
newsletter was unique and specific in detailing the individual's
interest at the boat show. It featured an article "about" the
visitor and their interests with a headline containing the visitors
name, and a letter from the president of Hargrave to the visitor.
Also, the
newsletter's banner-head was designed to accept a variable photo of
the yacht of interest as well as a variable image of an interior
feature of the same yacht.
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121 FEATURES
Each individual
newsletter featured:
-
An article
"about" the visitor.
-
A letter to
the visitor from the president.
-
A variable
banner-head image of yacht of interest.
-
A variable
photograph of interior feature of interest.
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